Many people of average intelligence are skilled thinkers. Many highly intelligent people are poor thinkers. There is never any justification for things being complex when they could be simple. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.ĭealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. Sometimes the situation is only a problem because it is looked at in a certain way. You cannot look in a new direction by looking harder in the same direction. The need to be right all the time is the biggest bar to new ideas. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits. Creativity makes life more fun and more interesting.Ĭreative thinking is not a talent, it is a skill that can be learnt. Creativity gives the possibility of some sort of achievement to everyone.

Creativity gives hope that there can be a worthwhile idea. We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.Ĭreativity is a great motivator because it makes people interested in what they are doing. If you can pass those two things, I guarantee you will be mildly entertained and will enjoy some great substance for rest of the life.Īnd here’s some of his quotes to give you feel for the substance -Ĭreativity involves breaking out of established patterns in order to look at things in a different way. His use to language may also not pass the literary muster. Edward de Bono’s work is also not very graphically appealing. They need lot of metal processing and practicing. I will warn my friends - these books are unlike many business books. Some of my fav books include are shown below. His wisdom resonates still today and I discover and learn something new every time I use them or read his books. I first learned about Edward de Bono in my Design School decades ago. He leverages his creative techniques from Psychology and Neuroscience, but his techniques are really easy to utilize by anyone at any context. His systematic approach has helped demystify ‘creativity’ as a function of thinking, and not handy skills as many use to believe.Įdward de Bono has established that creativity is not an inborn virtue, but it is developed only practice.

He has popularized role of creativity from Education Systems to the Business Management. Edward de Bono is among the greatest in the domain of Creativity as Thomas Edison was to Electrical Inventions.

De bono serious creativity